CLIENT: Ulster County Board of Realtors
The Ulster County Board of Realtors had outgrown their old website and needed a modern responsive platform with a user experience more aligned with their contemporary customer who is younger and more digitally oriented. They expressed the need for a new site, more service oriented and with visual cues.
In followup meetings, we presented mood boards and survey data. This led to the creation of sitemaps and wireframes that would inform the design iterations leading to the technical build of the site.
UCBR wanted their users to easily connect through visual cues to the various counties, geographies and architecture in the region. For this, I created the interactive map and subsequent single page features for each of Ulster County's subdivisions.
Client: Columbia University
Graduate students working on archeological digs in a hostile environments need the enhanced user experience of an app that streamlines their organizational needs as wifi availability permits.
The branding was sorted out in lo-fi Illustrator images and then applied to Adobe XD for the final hi-fi prototype. These are some key screens.
Pin drop map shows the location and link-to for logged in user (red) and colleagues (blue)
Descending list of posts for logged in user.
Adding a post
On submit; option to add post to "Discoveries".
Catalog of discoveries.
Co-workers can access qualifications.
CLIENT: Barbara Hannah Grufferman
I have had a long standing relationship with Barbara having worked on her first bestselling book The Best of Everything After 50. When she published her second book Love Your Age, we realized that she needed to develop her online brand as an author of more than one book; a personality.
I did a complete SEO audit myself to help us narrow Barbara's niche. This added to some survey information yielded the best design result.
“I’m an expert in any number of areas, but website design and marketing are not among them. And when I needed a new site to help promote my new book – Love Your Age – and also a new logo for my personal brand, I didn’t know where to start. So I started by having Kenny do an Online Action Report covering everything from website design to SEO – which I hadn’t even heard of at the time. The new branding and website look incredible and the results have been equally impressive. I would recommend Kenny to my fellow authors and everyone else.”
— Barbara Hannah Grufferman, Best Selling Author —
CLIENT: Personal Leadership Seminars
Client: Cent 100x
Development of a prototype to secure second round seed capital. I was supplied with UX survey and task flow data to start the process for a kitchen-aide cooking app that uses AI to learn an inventory of ingredients, make suggestions for recipes and suggest additions to inventory.
The branding was sorted out in lo-fi Illustrator images and then applied to Adobe XD for the final hi-fi prototype. The prototype would reflect the task flow.
Onboard your ingredients
Profile your personality.
Chose your stores.
Time to cook. Which of your ingredients to use.
You have the ingredients for these recipes.
The hi-fi prototype that helped the client gain a second round of seed capital.
CLIENT: The Life Foundation
The Life Foundation sought an upgrade of an older non-responsive site and an update of their outdated branding.
My review and consultation process with the client is best summed up here:
“When I started thinking about a new website for The Life Foundation, I realized that I needed more than just technologists. I also needed people who would dig a little deeper, fully understand our philosophy and mission and then ensure that both were reflected in the design. Kenny was the right choice. His logo design, graphic approach and photography were all spot on. And he integrated it all into a website that exudes warmth and humanity. Cannot thank him enough.”
— Barnett Davis III, Founder and CEO, The Life Foundation —
Old Version Logo
My Updated Version
CLIENT: Terra Nova Consultancy
Terra Nova Consultancy is a start up focused upon organic and natural business consultation based upon "five elements" methodology. When they approached me, our initial conversations centered on sustainability and proximity to nature in the workspace. We found synergy immediately since I am very close to this mode of thinking and practice. Their branding and website followed, closely adhering to the theme of the five elements; earth, water, air, fire and ether.
The look and feel of the site was more important to them than data driven design. However, using my experience as a front-end developer having used html, and css extensively, i was able to guide their design towards an effective digital design.
Through extensive back and forth and meetings we arrived at the sitemap for the site. We also discussed color which was key to the five elements ethos for the site.
I had extensive conversations about their desired image. Initially I came up with black and white concepts for their logo and then narrowed down the design and applied color. In this case, earth tones were most appropriate.
CLIENT: Dr. Chris McNeil, DDS
Dr. Chris McNeil needed a responsive update from a previous old site. His concern was to make his practice work better within his geographically isolated location.
I did a complete SEO audit to narrow and solidify Dr. Chris's niche. I found that his site previously had not been a good user experience for tourists.
Working in Photoshop I created templates based on our SEO data and surveys.