Whether I am working on user interface for a website, app or on a design for corporate ID, I connect with the same passion for visual design that has propelled me in all my projects as a professional designer. I deeply care how things look. If it is not right, it really bothers me and furthermore, if it is out of the scope of what the user or my client needs, it is that much more unacceptable.
I started my career as a magazine art director at Seventeen Magazine and then worked in retail advertising at Saks Fifth Avenue. After 2000, I have worked almost exclusively in digital. Early on, I added coding to my repertoire as a designer because, when designing User Interface (UI) , it is essential to know how coding works. I had extensive experience designing and coding Flash and from the demise of Flash until now, I have continued to keep up-to-date with the latest coding and UX/UI innovations. I love this aspect of technology in that it keeps us moving forward unattached to what we have achieved previously. Perhaps we can say it is a true art form. 🙂
It’s not only about career, clients and money. My personal life is also characterized by design….and sound too. I am a photographer and also a figurative artist. I do charcoal and pastel drawings. And I compose music and play guitar.
Photography is design. I can’t imagine designing without being a good photographer. Throughout my career as an art director i learned the fine points from some of the best photographers such as George Holz and Steven Klein. I have always gravitated to photography and constantly snap photos for my own work as well as design assignments.
Drawing is unequivocally essential for graphic design, architecture, UX, UI, branding, videography, etc. I have always been engaged with fine art but starting in 2012 I started to passionately study the human form. Here is some of my work.
See more of my work at kennethjayross.com or on my Instagram page @kennethjayross
Music is my other half. I have composed music since i was a teenager. Here are some of my tracks.