Work

UX | UI

Branding

Visual Design

Art Direction

I am a 360 art director with 20+ years experience as a leader on major projects for startups and corporations. I have a proven ability to integrate technological expertise with exceptional design, production and leadership skills, and have deep experience guiding end-to-end product execution from initial concept through final design, development and delivery. I am passionate about helping organizations create a one-of-a-kind customer experience through unique branding, enhanced brand exposure, effective story-telling, and up-to-the-minute technology.

Key clients and employers:

Areas of Expertise:

  • UX/UI
  • Data/Design Interpolation
  • Website and Product Development
  • Creative Concept, Mood Boarding, Strategy and Presentation
  • Branding and Storytelling
  • Content Marketing
  • Graphic Design and Art Direction
  • Video Editing and Storyboarding
  • Photography and Photo Acquisition
  • Social Media Marketing and SEO
  • Project Management

Apps:

Sketch App, Adobe XD, iThoughtX, Photoshop, Illustrator, InDesign, Adobe Premiere, Google Analytics , Webmaster Tools, Word, Excel, Powerpoint

Codes:

HTML, CSS, JavaScript, PHP

UX | UI

I determine the best user interface (UI) for my clients based upon data derived from UX research and SEO audits. This data coupled with my classic background in visual design and my hands on skills in coding html, css and javascript yields powerful results. Check out some of my work below:

Publishing


CLIENT: Barbara Hannah Grufferman

MY CONTRIBUTION:

  • UI
  • Info Architecture
  • SEO
  • Coding
  • SMM

LIVE SITE

Non-Profit


CLIENT: Terra Nova Consultancy

MY CONTRIBUTION:

  • UI
  • Branding
  • Coding
  • Photo Acquisition

LIVE SITE

CLIENT: The Life Foundation

MY CONTRIBUTION:

  • Digital Branding
  • Info Architecture
  • Web Design and Programming
  • Photo Acquisition
  • Maintenance

LIVE SITE

Medical


CLIENT: Gramercy Pediatrics

MY CONTRIBUTION:

  • UI
  • Info Architecture
  • Coding
  • SEO
  • SMM

LIVE SITE

CLIENT: Dr. Chris McNeil

MY CONTRIBUTION:

  • UI
  • Info Architecture
  • Coding
  • SEO

LIVE SITE

CLIENT: Soule Healthcare

MY CONTRIBUTION:

  • UI
  • Info Architecture
  • Coding

LIVE SITE

Fashion


CLIENT: Iconic Focus Models

MY CONTRIBUTION:

  • UI
  • Info Architecture
  • Coding

LIVE SITE

Real Estate


CLIENT: Ulster County Board of Realtors

MY CONTRIBUTION:

  • UI
  • Info Architecture
  • Coding

LIVE SITE

Education


CLIENT: Institute for Saiva and Tantric Studies

MY CONTRIBUTION:

  • UI
  • Info Architecture
  • Coding

LIVE SITE

Yoga and Meditation


CLIENT: The Movement Center

MY CONTRIBUTION:

  • UI
  • Info Architecture
  • Coding
  • SEO | SMM

LIVE SITE

Branding

Packaging

Digital to analog and back: In this case, I designed the ecom product packaging for Swarovski's online startup "Gemnet".

CLIENT: Swarovski

MY CONTRIBUTION:

  • Concept
  • Design
  • Presentation
  • Material Sourcing
  • Production

Logo and Insignia

I really love designing a logo or mark along with the defining colors for a corporate identity. Discovering the essence of a product or service through relating directly with my clients is key to my process. My best work comes about when everyone is communicating and having fun. I hope these logos are playful yet meaningful.

 

Iterations

It's a long way from the germ of an idea to the final result. As Picasso said, "I start with an idea and end up with something completely different".

 


 

Barbara Hannah Grufferman - Author

Design Development

 

brand design Barbara Hannah Grufferman

Logo Barbara hannah grufferman

corporate ID barbara hannah grufferman

 

Color Development

 

corporate colors grufferman

logo grufferman

corporate id grufferman

 

Finished Branding ID

 

 


 

Terra Nova Consultancy

Design Development

 

Hands Off Web brand design

 

Finished Branding

 

corporate ID

 

 

 

 

Visual Design

Book Covers


The cover for a book will always be an essential design. It will always be needed and there is no interactive design online that doesn't benefit from the knowledge and experience of a designer who is adept at book cover design. Plus, we need cover design for books since they are not going away.

  • Concept
  • Photo Edit
  • Photoshop Retouch
  • Graphic Design
  • Printing and Production

CD Packaging


Getting to work with the musicians on these CD's as photographer and designer was an amazing experience. "When Worlds Collide" and "In The Dreamtime" are some of my all time favorite projects. I was really able to express myself in a very pure way.

  • Concept
  • Photography and Photo Edit
  • Photoshop Retouch and Manipulation
  • Graphic Design
  • Production

 

DVD Packaging


  • Concept
  • Photo Edit
  • Photoshop Retouch
  • Graphic Design
  • Printing and Production

 

Video


Video is amazing because it utilizes all of my design skills and more. Now it is essential to content marketing on the web. Being able to script, storyboard and edit a video is an important added skill that I have as seen here in this clip done for JP Morgan.

  • Storyboard
  • Editing
  • Production

Art Direction

My positions in magazine and retail art direction prepared me for my later work on the web. The grid structure of a magazine or catalog are so similar to a website, the only difference being the varying resolutions online. These jobs required serious organizational and managerial skills along with a deep knowledge of and experience with design, photography and production. Getting to work in retail advertising, catalog and magazines was a blessing to my career.

Advertising


I produced the ads seen here when I worked as an art director for Saks Fifth Avenue. They were either full page New York Times or in magazines such as Vogue.

  • Concept
  • Location and/or Studio Scouting
  • Models, Hair and Makeup
  • Choose Photographer
  • Direct Photoshoot
  • Design and Production

Magazine


I was art director at Seventeen and freelance art director at The Magazine of the Sunday Times.

  • Manage Team
  • Photo Edit
  • Graphic Design
  • Production

 

Catalog


This was a sale catalog and I had no budget for models so I had to think of a design solution using still and table top photography. It is one of my favorite projects. Limited resources often yields amazing results.

  • Concept
  • Photo Edit
  • Graphic Design
  • Oversaw Printing and Production

BGedit was the first "magalog" done for Bergdorf Goodman. I art directed the fashion shoot in Bimini along with all tabletop photography and then all graphic design and print production.

Summer catalog. Graphic design for Bergdorf Goodman.